Personal branding is not about narcissism, but personal branding is about what you want the world to write about you and people who read it can see it as history.
Every company and every employee must also be able to utilize a personal brand, why? Because this allows professionals to differentiate themselves and also look for promotions that best suit them.
A personal brand is an impression that exists in the minds of other people as a result of actions taken, where a personal brand is a kind of self-identity that is very easy for other people to recognize about us.
Basically, personal branding is how you shape your self-image, both in terms of the skills you have and your own character.
Even though you are aware of the importance of creating a positive and attractive self-image, this is sometimes not easy, imaging and giving an image are two different things.
While imaging is an easy thing to do, giving our image to other people requires action.
And you could say it requires a process so that you don’t make a wrong move and your efforts in creating personal branding can be carried out effectively.
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Here are 7 easy ways to build personal branding
Here are several ways to create personal branding that you can do easily:
1. Be yourself
In creating a personal brand, being the best version of yourself is of course very important.
Try to truly maximize your full potential without having to become a different version of yourself.
Make sure your personal branding looks consistent and authentic, even though at certain times we may change your style, but stay true to yourself and make yourself attractive without needing to be a different person.
2. By using the principle of giving and receiving
One of the most important things in building personal branding is providing information and creating content about ourselves.
Try to talk to people in the same industry as us and share what you know.
Don’t hesitate to inspire the people around us or just provide input, because this will make you a credible source of inspiration.
3. Focus on the strengths you have
Many job seekers today try to project that they have a set of skills and abilities that suit the role being offered by the job recruiter, without providing a choice of positions that truly fit their profile.
This is usually a disaster and can be assumed to mean you are inexperienced or indecisive. Focus on the one thing that truly makes you great and build your personal brand.
Because if we focus on the circle of competence then our personal branding will emit a light that can be dazzling, and outside the circle of competence we should just ignore it.
There is no need to waste our time reading all the information and participating in various kinds of debates, so read and understand and talk about things that you are interested in, like and according to your competence.
4. Empower your social media
Personal branding and cyberspace in the current millennial era are like lovers who fall in love, they cannot be separated.
Your presence in cyberspace will greatly influence your personal branding, therefore you need to prepare it well.
Make sure your presence in cyberspace does not give a negative impression to people who see it.
For example, on your social media accounts, delete content that has a negative nuance or shows a negative side of yourself.
Because maybe you’ve been creating social accounts for a long time, maybe since you were in school, at that time you were still unstable, so we usually post content that sometimes makes us embarrassed to see it.
Clean your account from this content, including if you have a blog, YouTube and so on.
And replace all profile videos, cover photos, with very good photos that can show who you are in full with your identity, information and contacts, so that you can interact easier.
5. Uphold positive personality principles and values
Pay attention to the personalities and values of the field or industry you want to explore.
Look at the job description or career page of the company you want to develop ideas for in that industry or job and make sure your personal branding is on target.
Make sure you uphold positive personality values and principles to improve your personal branding in the eyes of recruiters or the public.
6. Make priorities
It is very important for you to have a clear picture of the life goals you want to achieve, this is done so that you don’t waste a lot of time on things that are less useful.
So, by having clear life goals and career direction, you can use the values and priorities of these goals as a compass in making decisions, especially decisions related to life goals.
7. Be consistent
Personal branding is something that we need to build continuously and consistently.
The reason is, this is an affirmation or statement about who you are, what your abilities are, and what you like.
You have to believe that like fingerprints, everyone has a different calling and the best way to achieve success is to find what you love and then share it with others in every ministry, work hard and let the energy of the universe guide us.
